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PRACTITIONER-ORIENTED VIEW ON SUCCESSFUL CRM ADOPTION AMONG SMEs - COMPARATIVE CASE EVIDENCE FROM THE B2B CONTEXT
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
Previous studies indicate a lack of unity in CRM conceptualization among academics and practitioners. Furthermore, the current literature on CRM portrays a gap between the cost of CRM adoption and the success rate. These ...
Sustainable Supply Management in SMEs: Evidence from the Finnish textile industry
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
This study examines the phenomenon of sustainable supply management among small and medium-sized enterprises operating in the Finnish textile industry. Major environmental challenges as well as increasing stakeholder ...
ACHIEVING WORKFORCE AGILITY IN DYNAMIC ENVIRONMENTS
(2019)
Pro gradu - tutkielma
Pro gradu - tutkielma
Continuous turbulence in the business environment fuelled by technological disruptions has led firms in a frantic search for sustainable competitive advantages as they attempt to stay relevant in a dynamic environment. ...
Outsourcing process from management and employee perspectives
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
Growing interest in third party warehouse and logistics service providers has been observed globally. This paper focuses on outsourcing logistics process, especially outsourcing particular logistics activities to the ...
Customer perceived value in freemium business model. Case study: Spotify in Finnish and Vietnamese market
(2019)
Pro gradu - tutkielma
Pro gradu - tutkielma
Freemium business model has become more popular in digital economy in practice and therefore, become a phenomenon that worth to research. There have been so far only few researches about customer perceived value in freemium ...
How strategic agility effects strategy implementation in servitizing companies?
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
As a dynamic meta-capability, strategic agility is recognized as a lever for a holistic strategic change, enabling companies to learn, develop and create new capabilities and find and balance the right fit between the ...
MIDDLE MANAGEMENT’ S WARFARE: Balancing top management team’s directives and subordinates’ daily tasks during servitization
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
This qualitative study researches how the role and organizational position of middle managers in a manufacturing company influence the implementation of servitization, as an intended strategic change. The chief purpose of ...
Value creation in eco-industrial clusters
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
Sustainability is generally seen as a social undertaking for greater social and environmental good. However, sustainability as a business model can be utilized through form of industrial symbiosis and industrial ecology ...
BUSINESS CONCEPTS OF SOLAR PHOTOVOLTAIC ELECTRICITY GENERATION FOR SYSTEMS INTEGRATORS
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
The world's energy systems are changing at an accelerating pace. The drivers for the development are constantly increasing the demand for energy, the growing population and the economic output. Whereas, the global challenges ...
The influence of cultural values and gender role attitudes on the perception and evaluation of cross-gender brand extensions: An examination of Indian consumers
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
In an increasingly globalized and connected world and therefore, in an increasing competitive market, establishing brands is becoming more challenging for companies. It is well-known that creating a new brand needs a lot ...