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PRACTITIONER-ORIENTED VIEW ON SUCCESSFUL CRM ADOPTION AMONG SMEs - COMPARATIVE CASE EVIDENCE FROM THE B2B CONTEXT
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
Previous studies indicate a lack of unity in CRM conceptualization among academics and practitioners. Furthermore, the current literature on CRM portrays a gap between the cost of CRM adoption and the success rate. These ...
The Impact of Co-opetition on the Challenges of Internationalisation for SMEs on the Chinese market
(2019)
Pro gradu - tutkielma
Pro gradu - tutkielma
The world’s economy is approaching to be integrated as a whole and the interactions between companies from different countries are closer and easier than ever. Under such a context, SMEs are evolved from local actors into ...
The role of entrepreneurial competencies in Finnish SMEs
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
Previous studies indicate a lack of research in entrepreneurial competencies (ECs) in Finland. Therefore, the objective of this study is to investigate the role of ECs in Finnish small and medium-sized enterprises (SMEs). ...