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The Effect of Trust on Performance in the Case of Finnish International Joint Ventures - Focus on Finnish-Asian Joint Ventures
(2004)
Pro gradu - tutkielma
Pro gradu - tutkielma
The purpose of this research is to study how trust affects performance of Finnish international joint ventures (IJVs). Previous studies relating trust and performance, especially in international joint venture context, are ...
The cultural aspects of international business negotiations - A case study of Finnish-Russian business negotiations
(2005)
Pro gradu - tutkielma
Pro gradu - tutkielma
Understanding cultural differences is critical to the success of firms engaging in international business. The main objective of this study is to analyze the business negotiations in Russia, and especially how the different ...
The use of humorous branded content in order to increase brand image - Case:Brändärit and Crazy Ones
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
It is easier than ever before to avoid advertising. Current market situation forces the brands to invent new ways to reach and attract consumers´ attention. It is nowadays important to be able to evoke feelings, arouse ...
Culture and consumer response on advertising; Comparison of Finnish and Italian consumers
(2011)
Pro gradu - tutkielma
Pro gradu - tutkielma
This study takes a look at consumer response on advertising. More importantly it focuses on how culture affects the way consumers respond to advertising. Culture’s effect is studied through advertising standardization and ...
CULTURAL INFLUENCES ON SERVICE QUALITY EXPECTATION: EVIDENCE FROM THE HEALTHCARE AND HIGHER EDUCATION SERVICES
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
This research is aimed to examine the influences of culture on service quality expectation with the focus on two service contexts of healthcare and higher education. Through contrasting these two contexts, it can be realized ...
Standardization and adaptation of international advertising. Special emphasis on print advertising in Poland
(2006)
Pro gradu - tutkielma
Pro gradu - tutkielma
This thesis examines standardization and adaptation of print advertising and tries to clarify the present paralleled use of advertising standardization and adaptation. The elements of culture, the characteristics of print ...
Business Gifts and Related Meanings in International Context. Case: Finnish Business Gift Company
(2007)
Pro gradu - tutkielma
Pro gradu - tutkielma
Business gifts are important part of companies’ relations. The gifts are given in many occasions, like on birthdays or during a business meeting. This study fo-cused on the cross-cultural business gift giving, especially ...