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Motivations of Users Participating in MNES’ User Communities - A Comparison between the Indian and Dutch Users in the Application Software Industry
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
The markets have become more demanding for companies, when they have to bring new products/services to the markets faster. Also, the needs of customers are dispersed and change rapidly. Many companies cannot face these ...
Role of Culture in the Finnish-Indian Business Negotiations
(2004)
Pro gradu - tutkielma
Pro gradu - tutkielma
This research seeks to examine the influences of culture in the face-to-face interaction phase of the business negotiation process between the Indian and the Finnish businessmen. Culture is a complex and intricate phenomena. ...
BRANDING ACTIVITIES OF THE PREMIER LEAGUE CLUBS: Influence on international consumer buying choices
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
This thesis takes a look at the branding activities of the Premier League clubs with the particular focus on the impact they have on consumer buying choices. It presents the theory of the branding, examining the sports ...
International Marketing
(2010)
Pro gradu - tutkielma
Pro gradu - tutkielma
The main aim of the study is to explore the consumer perspective of standardized versus localized international advertisements using a cross cultural comparison between Finland and Kenya. In order to achieve the purpose ...
Image of a Cosmetics Brand and Advertising in International Context - Case Lumene in Russia
(2003)
Pro gradu - tutkielma
Pro gradu - tutkielma
The aim of the study was to analyze how advertising can be used in the management of brand image in international context, especially in cosmetics sector. The formation of brand image and the effect of culture on image was ...
INTERNATIONAL ADVERTISING CAMPAIGN PROCESS ON MNCs: THE MANAGEMENT DECISION-MAKING ON ADAPTATION AND STANDARDIZATION STRATEGIES
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
Globalization and complex competitive environments have led companies to internationalize goods, services and marketing campaigns. A lot of debate continue to arise in order to figure it out which is the best option between ...