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Competitive Strategies in House-Building Industry - Analysis of St. Petersburg Market
(2009)
Pro gradu - tutkielma
Pro gradu - tutkielma
Competition in the house-building industry of St. Petersburg is intensive. During recent years, demand for new dwellings has increased. For constructors to succeed in the business, they need to offer attractive product ...
Furniture-related lifestyle segments in Russia
(2004)
Pro gradu - tutkielma
Pro gradu - tutkielma
The aim of the study was to analyse furniture-related lifestyle among Russian consumers and investigate whether there can be distinguished segments based on how Russian consumers relate value to furniture. The concept of ...
Standardization versus localization: Human resource management in Finnish companies operating in Russia
(2006)
Pro gradu - tutkielma
Pro gradu - tutkielma
After the dissolution of Soviet Union, Russia has become a member of global economy. The transition period to market economy is still long and far from completed. Further difficulties are caused by the Russian culture. ...