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THE IMPACTS OF THE EMERGING MARKETS INSTITUTIONAL ENVI-RONMENT ON FOREIGN FIRMS - A Study on Finnish Cleantech Firms in China
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
The institutional environment affects the strategy that firms must choose in order to do business in a given market and strategy then affects the firm’s performance. The purpose of this study was to investigate the changing ...
ADJUSTMENT OF WESTERN EXPATRIATES IN CHINA. THE SOCIAL CAPITAL PERSPECTIVE
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
The intent of the study is to get to know the adjustment mechanism of Western expatriates in China, particularly in the social capital perspective. The importance of social capitals of western expatriates in China are ...
Strategy of Customer Relationship Management in Multinational Corporations
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
A successful strategy and system of Customer Relationship Management will help the company to better understand the needs and the behaviour of customers. Especially in Multinational Corporations, which an organization that ...
EFFECTS OF MANAGEMENT BEHAVIOR ON EMPLOYEE EMOTIONS - A case study
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
This research looks at change management during change projects from the employee’s perspective in a Finnish subsidiary of a multinational company. The research context was challenging as employees were faced with statutory ...
Role of Epistemological Assumptions in Knowledge Transfer Process
(2013)
Pro gradu - tutkielma
Pro gradu - tutkielma
Knowledge has been identified as the primary resource which plays a key role in the success of any company. The age of knowledge and the knowledge worker has been heralded by business scholars and economists alike. Thus ...
Congruency between brand and consumer values and its relation to brand attitude: a study of a well-known food brand on the Russian market
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
Understanding consumer behavior has become one of the priorities of marketing managers. This knowledge is crucial for companies so as to build strong brand-consumer relationships and to develop adequate marketing communication. ...
Employee awareness and engagement as a gateway to creating value from corporate social responsibility (CSR): The strategic role of internal CSR communication in Finnish Firms
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
Corporate social responsibility (CSR) has become an established part of business activity. In addition to social impact, it has also been increasingly studied to bring strategic value for a company, for instance in the ...
Understanding The HRM Role in MNCs from a Social Capital Perspective: The Case of Kanga Company
(2011)
Pro gradu - tutkielma
Pro gradu - tutkielma
The purpose of this study was two-fold: to investigate the degree to which the formal structure of the HR organization is reflected in the concrete activities of the HR function; and to explore the extent to which social ...
Future Development Possibilities of Talent Management Under The Influence of ‘Industry 4.0’
(2016)
Pro gradu - tutkielma
Pro gradu - tutkielma
As the fourth generation of industrial management, 'Industry 4.0' will generate major impact towards the business operation and the stakeholders’ cooperation. However, the study of industry 4.0 is currently mainly focused ...
THE IMPACT OF SUPPLIER RELATIONSHIPS ON BORN GLOBAL FIRMS` INTERNATIONALIZATION
(2014)
Pro gradu - tutkielma
Pro gradu - tutkielma
Purpose: Building on the resource-based perspective and the network theory of the firm, this thesis explores how supplier relationships facilitate the internationalization of born global firms. The study examines what kind ...