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THE RELEVANCE OF STRATEGIC CSR AS A METHOD TO CREATE COMPETITIVE ADVANTAGE. A STUDY ON THE CUSTOMERS IN THE MARKET OF THE OUTDOOR CLOTHES FOR MOUNTAIN.
(2019)
Pro gradu - tutkielma
Pro gradu - tutkielma
Corporate Social Responsibility (CSR) has assumed a stronger relevance in the recent past because of its shifting from a second-rate activity to an issue playing a central role in the strategy of the firm. The opinion of ...