"psychic distance" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
Aineistot 1-2 / 2
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The Effect of Distances between Countries on International Marketing
(2007)
Pro gradu - tutkielmaSome research argues that companies start the internationalization process with psychically close countries, and after gaining knowledge and experience, they move to more distant countries. The structure for this process ... -
The formation of psychic distance : the case of Finnish managers in India
(2015)
Pro gradu - tutkielmaPurpose: The purpose of this study is to understand the formation of psychic distance and bring clarity to the variations and disagreements that abound in the literature. The aim of this thesis is also to clarify the nature ...