"growth stages" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
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Branding Strategies of Born Global A Case Study of a Finnish Firm
(2010)
Pro gradu - tutkielmaBorn globals are special kind of firms that expands into the global markets quite rapidly after their inception. Branding strategies of born globals have not been explored up to sufficient extent in the literature. For ...