"experience." - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
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CONSUMER BEHAVIOUR IN COLLABORATIVE CONSUMPTION: An empirical study regarding motivations and experiences in car sharing.
(2014)
Pro gradu - tutkielmaThis thesis tackles the issue of consumer behaviour within the collaborative economy. The aim of this study is to both clearly define the new collaborative economic phenomenon and depict consumer behaviour within this new ...