"customership" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
Aineistot 1-2 / 2
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Developing B2B relationships by promoting customer intimacy in e-commerce
(27.08.2021)
Pro gradu -tutkielmaDeveloping lasting customer relationships is important for organizations in today’s competitive business environment. One strategy to accomplish this is customer intimacy, which refers to creating long and close customer ... -
Improving service quality through value proposition: A descriptive single case study
(05 / 2022)
Pro gradu -tutkielmaThis research investigates the current value proposition and service quality challenges at the bookstore chain BK in Vietnam. The study result assists the case firm in increasing its value proposition within the scope of ...