"customer-perceived value" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt

    • APPLICATION OF VALUE-BASED PRICING IN INDUSTRIAL SECTOR 

      Nieminen, Teppo (2016)
      Pro gradu - tutkielma 
      The traditional cost- and competition-based pricing approaches are dominating in the industrial sector. Meanwhile, fierce competition and increasing pressures on prices have drawn attention to find alternative pricing ...