"customer relationship management" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
Aineistot 1-8 / 8
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Affordances for practice in CRM : A critical realist approach
(03.09.2019)
Pro gradu -tutkielmaAs digitalization sweeps through workplaces, the academics have been intrigued by the theory of sociomateriality to better explain the dynamic, emergent and entangled consequences of the technologies on contemporary ...Opinnäytetyö kokotekstinä PDF-muodossa. -
B2B Digital Content Marketing as a Strategic Resource
(09.10.2022)
Pro gradu -tutkielmaYritysten markkinointi on muuttunut digitalisaation ja ennakoimattomien globaalien tapahtumien myötä. Yrityksillä ei ole enää samoja mahdollisuuksia toteuttaa perinteistä markkinointia, koska se on aiempaan verrattuna ... -
CRM software implementation and internationalization of SMEs
(29.04.2022)
Pro gradu -tutkielmaPreviously, the international expansion of organizations has been explained through the ability to establish and develop relationships between suppliers and buyers in international markets. In the case of SMEs, it has been ... -
Drivers and performance outcomes of effective use of business intelligence (BI) system for managing customer relationships : A multiple case study in business-to-business sector
(29.04.2021)
Pro gradu -tutkielmaThe era of big data has heralded and ushered in a new way of doing business and new waves of business activities. The increasing amount of data has called for new ways of managing customer relationships according to customer ... -
How is Artificial Intelligence redefining modern international marketing?
(30.04.2021)
Pro gradu -tutkielmaDue to the advancement of Artificial Intelligence and its development in the International Marketing area, specialists have now the tools to completely redefine the current understanding of branding, marketing, advertising. ... -
Implementation of Capability-Based Strategy in a Networked Process Organisation – A Constructive Case Study from CRM-process
(2002)
Pro gradu - tutkielmaAccording to resource-based view on strategic management, an organisation must develop and utilise its internal strengths to external opportunities. The goal of this leverage is to attain the highest return in long-term ... -
Improving Customer Change Order Management – Creating More Value Through Customer Centricity and Professional Change Order Management : Case: ABB Oy Induction machines
(07.03.2023)
Pro gradu -tutkielmaThis thesis’ subject is customer change order management. The main goal of the thesis is to find points of concerns in ABB Oy Induction Machines’ customer change order management and briefly provide solution proposals for ... -
Personalization and Customer Relationship Management in the Context of Internet Banking
(2005)
Pro gradu - tutkielmaFor service companies with presences on the Internet, customer relationships and their management has become critical for the business success. Customer needs have become more sophisticated, and they want personal service, ...