ffi=Pro gradu -tutkielmat ja diplomityöt|fen=Master’s theses| - Selaus asiasanan "business-to-business environment" mukaan - Osuva

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Internal branding in business-to-business environment – measuring holistic brand image through employee brand perceptions

Heimonen, Veli-Matti (2007)
Pro gradu - tutkielma

After the boom of the information technology branch in the 1990s, companies around the world are facing major challenges. Nowadays, it is not enough to have efficient logistic capabilities or unique production methods; ...