"bank loyalty" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt

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    • Bank loyalty of business customers in the Baltic States 

      Ranta, Toni-Mikael (2009)
      Pro gradu - tutkielma 
      Bank loyalty has been studied quite comprehensively among retail customers, but not very often with a focus on business customers. Insecure atmosphere in the global economy and bank market emphasizes the importance of ...