"automotive industry" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt

Purpose – This research explores the relationship between consumer-brand relationship and car purchase-intention in three Nordic countries; Finland, Sweden and Denmark, from the perspective of automotive manufacturer Nissan. ...

Competitive dynamics and previous studies have showed that firms that enter as first in a specific market tend to obtain a dominant position in comparison to the later movers. Researchers have argued on finding a suitable ...