"Italian customers" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
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Drivers of consumers brand personality perceptions. A study of local and international brands in the Italian context
(2018)
Pro gradu - tutkielmaBrands play an extremely important role in modern business and economic environment, providing to customers functional, symbolic and experiential benefits. Building strong brands became a key competitive advantage, especially ...