"Customer relationship management" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
Aineistot 1-3 / 3
-
CRM in Technology Companies: Process, Technology and Measurement
(2015)
Pro gradu - tutkielmaCustomer Relationship Management (CRM) is a management approach that aims to create, develop, and enhance relationships with strategically targeted customers. CRM is utilized in order to maximize customer value, corporate ... -
Customer Relationship Management as a Development Challenge - Empirical Case Study in a Business to Business Relationship
(2005)
Pro gradu - tutkielmaCustomers are often a company’s most valuable asset in business to business markets. Therefore the management of customer relationships is an important factor on the success of a company. The purpose of this study is to ... -
PRACTITIONER-ORIENTED VIEW ON SUCCESSFUL CRM ADOPTION AMONG SMEs - COMPARATIVE CASE EVIDENCE FROM THE B2B CONTEXT
(2017)
Pro gradu - tutkielmaPrevious studies indicate a lack of unity in CRM conceptualization among academics and practitioners. Furthermore, the current literature on CRM portrays a gap between the cost of CRM adoption and the success rate. These ...
