"Customer engagement" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
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Engagement of brand advocates in online environment - Generating online brand advocacy in digital content marketing
(2015)
Pro gradu - tutkielmaCo-creation of value together with customers cannot be underestimated in highly competitive and digital environment of nowadays. It is stated that understanding of value especially in online environment is hard for customers ...