Selaus Oppiaineen mukaanPro gradu -tutkielmat ja diplomityötMarketing
Aineistot 1-7 / 7
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Impact of firm resources on the performance of 4PL Bulgarian companies on the international transportation and freight-forwarding service market
(2008)
Pro gradu - tutkielmaThe study has the aim to explore and investigate what is the influence of the firm resources on the business performance of Bulgarian freight-forwarding companies. The first theoretical sub-part aims at discovering what ... -
International Purchasing in Small and medium-sized Danish manufacturing companies-Foreign supplier selection-
(2008)
Pro gradu - tutkielmaThe present paper focuses on the international purchase behavior of small and medium sized manufacturing firms activating in Denmark. The study aims to identify the internationalization patterns of the purchasing activities ... -
Relationship Marketing
(2009)
Pro gradu - tutkielmaThe relationship between firm and their customers is a critical issue when establishing a long term relationship. The relationship management has become an essential part of business strategy due to the complexity and ... -
ROLE OF TRANSACTION COST THEORY, AGENCY THEORY &KNOLWEDGE BASED THEORY IN DECISION OF OFF SHORING INFORMATION SYSTEM IN CROSS CULTURAL CONTEXT A case study of Finland-India
(2009)
Pro gradu - tutkielmaDue to globalization, outsourcing of Information system/Information Technology (IS/IT) has become a competitive necessity, even more off shoring IS has become new strategy to cut cost and focus on Core competency. Managers ... -
The impact of firm resources on international entry mode strategy: the moderating effect of country specific risk factors
(2008)
Pro gradu - tutkielmaThe main focus of this study was to examine the impact of firm resources on entry mode strategy and to explore the possible moderating effect of country specific risks on the relationship between firm resources and entry ... -
The Role of Internal Marketing and National Culture in Perceived Service Quality in Apparel Retail Industry
(2009)
Pro gradu - tutkielmaMost scholars agree that internal marketing positively influence the achievement of high perceived service quality. In this study, such influence is further explored in dimensional context in specific apparel retail industry. ... -
Towards a cluster identity- the case of RoboCluster
(2008)
Pro gradu - tutkielmaIn today’s business world, there is a major accent put on differentiation and the creation of sustainable competitive advantage. An agreed method in order to achieve these targets is that of branding. The phenomenon of ...
