"Raine, Pauliina" - Selaus tekijän mukaanPro gradu -tutkielmat ja diplomityöt
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Personalization and Customer Relationship Management in the Context of Internet Banking
Raine, Pauliina (2005)
Pro gradu - tutkielmaFor service companies with presences on the Internet, customer relationships and their management has become critical for the business success. Customer needs have become more sophisticated, and they want personal service, ...