"Nguyen, Anh Loan" - Selaus tekijän mukaanPro gradu -tutkielmat ja diplomityöt
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Cultural Values and Advertising Appeals in International Advertising - A Comparison of Finland and Vietnam Advertising
Nguyen, Anh Loan (2014)
Pro gradu - tutkielmaThis thesis focuses on the cultural values reflecting on advertising appeals in the print advertisements with the comparison between two countries: Finland and Vietnam. The objective of this study is to investigate the ...