"Kaczmarek, Roman" - Selaus tekijän mukaanPro gradu -tutkielmat ja diplomityöt
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The influence of cultural values and gender role attitudes on the perception and evaluation of cross-gender brand extensions: An examination of Indian consumers
Kaczmarek, Roman (2018)
Pro gradu - tutkielmaIn an increasingly globalized and connected world and therefore, in an increasing competitive market, establishing brands is becoming more challenging for companies. It is well-known that creating a new brand needs a lot ...