"Jyly, Emmi" - Selaus tekijän mukaanPro gradu -tutkielmat ja diplomityöt
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The use of humorous branded content in order to increase brand image - Case:Brändärit and Crazy Ones
Jyly, Emmi (2015)
Pro gradu - tutkielmaIt is easier than ever before to avoid advertising. Current market situation forces the brands to invent new ways to reach and attract consumers´ attention. It is nowadays important to be able to evoke feelings, arouse ...