"Cerrato, Cecilia" - Selaus tekijän mukaanPro gradu -tutkielmat ja diplomityöt
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The influence of digitalisation over the international marketing mix strategy. A case study in the footwear industry
Cerrato, Cecilia (2018)
Pro gradu - tutkielmaWhen a company decides to cross the national borders, it has to redefine its marketing strategy, This can be done following two main approaches: standardization and adaptation. Many studies have been made regarding ...