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The bogey called eco-innovation – constructing consumer´s choice process of novel pro-environmental durables. Case: Toyota Prius vs. Toyota Avensis in Finland

Aspholm, Nea (2010)
Pro gradu - tutkielma

It is not easy to make choices among alternatives in today´s vast jungle of products since the selection is expanding non-stop. It is definitely not easy because at the same time one must battle against one´s own conscience. ...