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The role of consumption orientation in consumer food preferences in emerging markets
Global marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...
Disgusting or delicious? Examining attitudinal ambivalence towards entomophagy among Danish consumers
Current meat consumption habits will need to change, especially those of Western consumers. The level of meat consumption is unsustainable, and a recent study estimates a necessary reduction of 90% of the current intake. ...
Consumers' Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
(Canadian Center of Science and Education, 2014)
Fashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest ...
Gamified package : consumer insights into multidimensional brand engagement
Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...
Effects of institutional practices on delays in construction - views of Finnish homebuilder families
(Taylor & Francis, 2019-08-14)
For many consumers, buying a home is the most important purchasing decision they will ever make. Although consumer needs are well met in the detached house business, particularly compared to the multi-story house business, ...
Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective
(Inderscience Enterprises, 2019-01-23)
Building on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and ...
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...
Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
(Taylor & Francis, 2017-12-04)
This study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s ...
Interested in eating and drinking? How food affects travel satisfaction and the overall holiday experience
(Taylor & Francis, 2016-08-17)
This study addresses the question of how an inherent interest in food affects consumers as travellers. This is done by focusing on food interest as an antecedent and uncovering the effects of such an interest on travel ...
A values-beliefs-attitude model of local food consumption : an empirical study in China and Denmark
Consumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ...