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Consumers' Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
(Canadian Center of Science and Education, 2014)
Fashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest ...
A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ...
Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective
(Inderscience Enterprises, 2019-01-23)
Building on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and ...
Towards the establishment of renewable energy technologies' market : An assessment of public acceptance and use in Pakistan
(AIP Publishing, 2018-08-23)
Adoption of renewable energy technologies is a complex and intricate process affected by a multitude of factors. The objective of this study is to examine the factors influencing consumers' intention to use renewable energy ...
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption : A Cross-Cultural Comparative Study
To understand green consumption in cross-cultural context, this study examines the influence of horizontal individualism (HI-Finnish) and vertical collectivism (VC-Pakistani) cultural values on consumers’ attitude toward ...