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Geek Cuisine: Extending the Narrative of a Junk Food Gamer
(SAGE Publications, 2023-01-10)
- article
In this article, we argue that the pervading hegemonic narrative on gamers’ eating culture emphasizing hedonistic and fast foods is a one-sided storyline that highlights a potentially harmful gamer stereotype. To that end, ...
Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 2020-10-01)
- article
Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...