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Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
(Taylor & Francis, 2017-12-04)
- article
This study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s ...
Global OTC pharmaceutical packaging with a local touch
(Emerald, 2020-06-15)
- article
Purpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences.
Design/methodology/approach - To explore the contextuality of packaging cues, a ...
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
(Elsevier, 2018-03-01)
- article
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...
A values-beliefs-attitude model of local food consumption : an empirical study in China and Denmark
(Elsevier, 2020-07-01)
- article
Consumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ...
The role of consumption orientation in consumer food preferences in emerging markets
(Elsevier, 2020-05-01)
- article
Global marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...
Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 2020-10-01)
- article
Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...
Managing the transformation of the global commons into luxuries for all
(Elsevier, 2020-08-01)
- article
In less than a century, mass industrialization and consumption have altered the Earth’s ecosystem and its resources. The elementary resources of the global commons—namely, air, water, and land—have been depleted, and human ...
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
(Elsevier, 2020-11-01)
- article
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ...