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An agile co-creation process for digital servitization : a micro-service innovation approach
In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four ...
Transforming provider-customer relationships in digital servitization : a relational view on digitalization
Digitalization is viewed as a source of future competitiveness due to its potential for unlocking new value-creation and revenue-generation opportunities. To profit from digitalization, providers and customers tend to move ...