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Transforming provider-customer relationships in digital servitization : a relational view on digitalization
(Elsevier, 2020-02-19)
- article
Digitalization is viewed as a source of future competitiveness due to its potential for unlocking new value-creation and revenue-generation opportunities. To profit from digitalization, providers and customers tend to move ...
Relational Transformation for Digital Servitization
(Palgrave Macmillan, 2021-07-27)
- bookPart
To benefit from digitalization, providers and customers are moving away from transactional product-centric models to relational service-oriented engagement. This trend is referred to as digital servitization, and requires ...