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Interplay of strategic orientations in the development of smart solutions
This study investigates the different strategic orientations available for technology companies that provide smart solutions to their clients. We conceptualize eight archetypes of approaches employed by technology companies ...
Transforming provider-customer relationships in digital servitization : a relational view on digitalization
Digitalization is viewed as a source of future competitiveness due to its potential for unlocking new value-creation and revenue-generation opportunities. To profit from digitalization, providers and customers tend to move ...
Ecosystem of outcome-based contracts : a complex of economic outcomes, availability and performance
The number of studies concerning outcome-based contracts (OBCs) has gradually increased over the past decade, with a focus on servitizing companies. The mutually beneficial baseline logic behind such contracting provides ...
Digital servitization business models in ecosystems : a theory of the firm
This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, ...