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Towards a multi-level servitization framework : conceptualizing ambivalence in manufacturing firms
Purpose - The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations ...
Implementing sustainable product–service systems utilizing business model activities
To stay competitive and comply with government legislation, many global manufacturing companies try to diminish their environmental impact and avoid commoditization of their products by offering sustainable product–service ...