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Interested in eating and drinking? How food affects travel satisfaction and the overall holiday experience
(Taylor & Francis, 2016-08-17)
- article
This study addresses the question of how an inherent interest in food affects consumers as travellers. This is done by focusing on food interest as an antecedent and uncovering the effects of such an interest on travel ...
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
(Elsevier, 2018-03-01)
- article
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...