Hae
Aineistot 1-2 / 2
Product-service innovation and performance : unveiling the complexities
(Inderscience Publishers, 2018-10-15)
- article
The purpose of this paper is to unveil the existing complexities in the relationship between product-service innovation (PSI) - or servitisation - and firm performance that arise from the mismatch between theoretical ...
Solution sales process blueprinting
(Inderscience Publishers, 2018-10-15)
- article
By utilising the blueprinting technique, this study develops a sales process framework that visualises different activities, actors, and customer touch-points in the solution sales process. Based on a multiple-case study ...