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Developing and validating a multi-dimensional scale for operationalizing industrial service offering
Purpose – The purpose of this paper is to develop a new scale for measuring the scope (i.e. breadth and depth) of industrial service offering. Design/methodology/approach – The scale and its constructs are developed by ...
An agile co-creation process for digital servitization : a micro-service innovation approach
In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four ...