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Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry
Research shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, ...
Industrial clusters, flagship enterprises and regional innovation
(Taylor & Francis, 2018-10-25)
For a sample of all 88 counties in the State of Ohio over a 5-year period, this study documents the effect of flagship enterprises and concentrated industrial clusters on regional innovation. Consistent with the agglomeration ...
Value logics for service innovation : practice-driven implications for service-dominant logic
Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation ...
Task equivocality and process modularity in R&D offshore collaboration projects
Task equivocality could be a key impediment in offshore collaboration projects. Process modularity, or the extent to which offshore collaboration tasks can be decoupled and re-sequenced with little loss of functionality ...
Digital servitization business models in ecosystems : a theory of the firm
This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, ...