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Aineistot 71-80 / 180
The effect of consumers’ supermarket competence on information search and shopping outcomes in two Balkan cities
(Oxford University PressEuropean Agricultural and Applied Economics Publications Foundation, 201-01-14)
- article
Distribution systems for food can change quickly in emergent markets, requiring new competences for consumers, and even in some European countries we have seen considerable changes in the distribution system for food in ...
Understanding the impact of online customers’ shopping experience on online impulsive buying : A study on two leading E-commerce platforms
(Elsevier, 2022-04-07)
- article
Research offers some indication that the online customers' shopping experience (OCSE) can be a strong predictor of online impulsive buying behavior, but there is not much empirical support available to form a holistic ...
Measuring user interactions with websites : A comparison of two industry standard analytics approaches using data of 86 websites
(Public Library of Science, 2022-05-27)
- article
This research compares four standard analytics metrics from Google Analytics with SimilarWeb using one year’s average monthly data for 86 websites from 26 countries and 19 industry verticals. The results show statistically ...
How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency
(Taylor & Francis, 2022-12-26)
- article
Businesses are increasingly delegating activities in the advertising process to dominant online advertising platforms. This delegation yields the ad platforms tremendous power, akin to the principal–agent dilemma discussed ...
CRM system implementation and firm performance : the role of consultant facilitation and user involvement
(Emerald, 2022-01-11)
- article
Purpose
The current research aims to answer the following question: To what extent and under what conditions does hiring consultants to implement a customer relationship management (CRM) system produce performance gains ...
How to Create Personas : Three Persona Creation Methodologies with Implications for Practical Employment
(Association for Information Systems, 2022-03-30)
- article
Background: Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: ...
Intermediation dilemmas in facilitated industrial symbiosis
(Elsevier, 2020-07-10)
- article
Industrial symbiosis (IS) is a key paradigm for achieving circular economy among industrial firms. Achieving new IS projects often requires outside facilitation, and intermediaries can help solidify and expand existing IS ...
"Året präglades av coronaviruspandemin" – Regeringar rapporterar om statligt ägda bolag i Finland och Sverige
(VAKKI ry, 2022-12-15)
- article
The governments of Finland and Sweden report annually on state-owned companies. The reporting aims to motivate and legitimize state ownership and thus constitutes an example of sustainable public communication. In this ...
Engineers, Aware! Commercial Tools Disagree on Social Media Sentiment : Analyzing the Sentiment Bias of Four Major Tools
(ACM, 2022-06-17)
- article
Large commercial sentiment analysis tools are often deployed in software engineering due to their ease of use. However, it is not known how accurate these tools are, and whether the sentiment ratings given by one tool agree ...
A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements
(Sage Publications, 2022-04-02)
- article
In this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, ...