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How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!
(Elsevier, 2022-08-29)
- article
Studies in human-computer interaction recommend creating fewer than ten personas, based on stakeholders’ limitations to cognitively process and use personas. However, no existing studies offer empirical support for having ...
Persona preparedness : a survey instrument for measuring the organizational readiness for deploying personas
(Springer, 2022-09-13)
- article
User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before ...
Transforming Energy Marketing Practices for Enhanced Solar PV Adoption
(AHFE International, 2022)
- article
The adoption and use of solar PV systems is a complex and multifarious process influenced by personal, social, economic, technical and regulatory factors. Solar PV companies involved in the sales and interaction with the ...
Perceptions of wooden interior product quality : insights on sustainability views among Finnish consumers
(Suomen Metsätieteellinen Seura ry, 2021-12-21)
- article
Evaluation of product attributes and the overall quality significantly affect consumer purchasing decisions. Previous studies on wooden products have mostly addressed wood product quality from technical viewpoints, while ...
A cross-cultural study on consumer preferences for olive oil
(Elsevier, 2021-11-14)
- article
In this paper, we study consumer preferences for olive oil across four countries (Denmark, France, Tunisia, and the US). Based on a large-scale study with olive oil consumers (N = 3,462), we use the Best-Worst Scaling ...
Increasing rigor and relevance in service research through ethnography
(Emerald Publishing, 2020-01-02)
- article
Purpose - The purpose of this paper is to illustrate how traditional ethnography as an established methodology can promote and strengthen both rigor and relevance in qualitative service research.
Design/methodology/approach ...
Silence as a moment of luxury : insights from contemporary travellers visiting churches
(Emerald, 2019-11-29)
- bookPart
This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury ...
Customer participation in retail - focus on automated services
(Centre for Business & Economic Research, 2012)
- article
Self-service technologies in retail have not been studied on a large scale despite their increasing importance. The major aim of this article is to increase our understanding of automated processes in retail ...
What is a Responsible Supply Chain?
(Canadian Center of Science and Education (CCSE), 2012-02)
- article
The paper introduces the concept of responsible supply chain based on two dimensions, the core processes of a supply chain and the concept of corporate social responsibility (CSR). It is suggested that a responsible supply ...
Knowledge sharing motives and value co-creation behavior of the consumers in physiotherapy services : a cross-cultural study
(Emerald, 2020-11-11)
- article
Purpose
This study aims to investigate the role of consumers’ (patients) motives in knowledge sharing and value co-creation with the service provider in the context of physiotherapy services.
Design/methodology/approach
The ...