Aineistot 11-20 / 72
The role of consumption orientation in consumer food preferences in emerging markets
Global marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...
Intermediation dilemmas in facilitated industrial symbiosis
Industrial symbiosis (IS) is a key paradigm for achieving circular economy among industrial firms. Achieving new IS projects often requires outside facilitation, and intermediaries can help solidify and expand existing IS ...
The functions of memorable consumption experiences : Case Leijona brand
(Kulutustutkimuksen seura, 2018-11-30)
Although consumers’ brand decisions are influenced by prior experiences via memory, the brand meanings stored in memories have received little attention in marketing and consumer behavior research. This study analyzes ...
Disgusting or delicious? Examining attitudinal ambivalence towards entomophagy among Danish consumers
Current meat consumption habits will need to change, especially those of Western consumers. The level of meat consumption is unsustainable, and a recent study estimates a necessary reduction of 90% of the current intake. ...
Green, circular, bio economy : a comparative analysis of sustainability avenues
Despite their evidently different assumptions and operationalization strategies, the concepts of Circular Economy, Green Economy and Bioeconomy are joined by the common ideal to reconcile economic, environmental and social ...
The new wave of luxury : The meaning and value of luxury to the contemporary consumer
Purpose The aim of this study was to explore what luxury represents to contemporary consumers in their own life contexts. Design/methodology/approach A mixed-method qualitative approach was adopted that comprised ...
Distributed Agency in Food Waste : A Focus on Non-Human Actors in Retail Setting
(Palgrave Macmillan, 2020-01-01)
Perceptions on the Importance of Forest Sector Innovations : Biofuels, Biomaterials, or Niche Products?
New innovations are called for to renew the European forest sector into bioeconomy. However, little research exists on how the industry innovativeness is publicly perceived. Using data collected with an online questionnaire ...
Hiljaiset äänestävät jaloillaan – Kosmetiikan kuluttamisen arkisia kannanottoja
(Kulutustutkimuksen seura, 2017-08-11)
Tämä tutkimus tuottaa aiempaa hienojakoisempaa ymmärrystä niin sanotuista hiljaisista kulutuskannanotoista, jotka tähtäävät tärkeiksi koettujen arvopäämäärien edistämiseen, mutta jotka toteutetaan yksityisesti arkisen ...
Dynamics of positive deviance in destigmatisation : celebrities and the media in the rise of veganism
(Taylor & Francis, 2018-08-29)
How is positive deviance utilised by the news media in the destigmatisation of a consumption practice? I study this question in the context of veganism through critically informed frame analysis of a major British newspaper, ...