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Aineistot 11-19 / 19
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
(Elsevier, 2018-03-01)
- article
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...
Disgusting or delicious? Examining attitudinal ambivalence towards entomophagy among Danish consumers
(Elsevier, 2020-07-01)
- article
Current meat consumption habits will need to change, especially those of Western consumers. The level of meat consumption is unsustainable, and a recent study estimates a necessary reduction of 90% of the current intake. ...
A values-beliefs-attitude model of local food consumption : an empirical study in China and Denmark
(Elsevier, 2020-07-01)
- article
Consumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ...
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
(Elsevier, 2020-11-01)
- article
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ...
The role of consumption orientation in consumer food preferences in emerging markets
(Elsevier, 2020-05-01)
- article
Global marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...
Food-related consumer behaviours in times of crisis : Changes in the wake of the Ukraine war, rising prices and the aftermath of the COVID-19 pandemic
(Elsevier, 2023-09-12)
- article
When the COVID-19 pandemic subsided, the war in Ukraine led to further disruptions in consumers’ daily behaviours, with rising prices for food and energy. We conducted a survey study on self-reported changes in food-related ...
Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 2020-10-01)
- article
Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...
Managing the transformation of the global commons into luxuries for all
(Elsevier, 2020-08-01)
- article
In less than a century, mass industrialization and consumption have altered the Earth’s ecosystem and its resources. The elementary resources of the global commons—namely, air, water, and land—have been depleted, and human ...
The Effect of Nutrition Label Type and Consumer Characteristics on the Identification of Healthy Foods in Finland
(Taylor & Francis, 2023-10-14)
- article
Front-of-package (FOP) nutrition labels are gaining importance as healthy eating nudge. As a European Union-wide FOP system is under discussion, it is important to examine the understanding of FOPs in various European ...