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Aineistot 11-17 / 17
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
(Elsevier, 2018-03-01)
- article
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...
The new wave of luxury : The meaning and value of luxury to the contemporary consumer
(Emerald, 2019-06-10)
- article
Purpose
The aim of this study was to explore what luxury represents to contemporary consumers in their own life contexts.
Design/methodology/approach
A mixed-method qualitative approach was adopted that comprised ...
Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 2020-10-01)
- article
Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...
Managing the transformation of the global commons into luxuries for all
(Elsevier, 2020-08-01)
- article
In less than a century, mass industrialization and consumption have altered the Earth’s ecosystem and its resources. The elementary resources of the global commons—namely, air, water, and land—have been depleted, and human ...
Who creates luxury? Unveiling the essence of luxury creation through three perspectives : a scoping review
(Emerald, 2023-08-04)
- article
Purpose
Past research on luxury is fragmented resulting in challenges to define what the construct of luxury means. Based on a need for conceptual clarity, this study aims to map how research conceptualises luxury and its ...
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
(Elsevier, 2020-11-01)
- article
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ...
Packaging journey from retail to home: how the meaning of sustainability for colour transforms
(Emerald, 2023-06-26)
- article
Purpose
Research has largely disregarded consumer–packaging interaction in contexts other than retail. Focusing on the powerful cue of colour and consumers’ pleas for sustainability and drawing on the customer journey and ...