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The new wave of luxury : The meaning and value of luxury to the contemporary consumer
Purpose The aim of this study was to explore what luxury represents to contemporary consumers in their own life contexts. Design/methodology/approach A mixed-method qualitative approach was adopted that comprised ...
Silence as a moment of luxury : insights from contemporary travellers visiting churches
This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury ...
Managing the transformation of the global commons into luxuries for all
In less than a century, mass industrialization and consumption have altered the Earth’s ecosystem and its resources. The elementary resources of the global commons—namely, air, water, and land—have been depleted, and human ...
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ...
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...