Aineistot 1-5 / 5
Towards the establishment of renewable energy technologies' market : An assessment of public acceptance and use in Pakistan
(AIP Publishing, 2018-08-23)
Adoption of renewable energy technologies is a complex and intricate process affected by a multitude of factors. The objective of this study is to examine the factors influencing consumers' intention to use renewable energy ...
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption : A Cross-Cultural Comparative Study
To understand green consumption in cross-cultural context, this study examines the influence of horizontal individualism (HI-Finnish) and vertical collectivism (VC-Pakistani) cultural values on consumers’ attitude toward ...
A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ...
Consumers' Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
(Canadian Center of Science and Education, 2014)
Fashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest ...
Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective
(Inderscience Enterprises, 2019-01-23)
Building on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and ...