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Get some respect - buy organic foods! When everyday consumer choices serve as prosocial status signaling
Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the ...
The dynamics of (de)stigmatisation : boundary construction in the nascent category of organic farming
This study finds that it is possible for organizations in emerging categories to resist stigmatization through discursive reconstruction of the central and distinctive characteristics of the category in question. We examined ...
Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
(Taylor & Francis, 2017-12-04)
This study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s ...
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption : A Cross-Cultural Comparative Study
To understand green consumption in cross-cultural context, this study examines the influence of horizontal individualism (HI-Finnish) and vertical collectivism (VC-Pakistani) cultural values on consumers’ attitude toward ...
A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ...
Empowered by stigma? Pioneer organic farmers’ stigma management strategies
Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as ...