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Global OTC pharmaceutical packaging with a local touch
(Emerald, 2020-06-15)
- article
Purpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences.
Design/methodology/approach - To explore the contextuality of packaging cues, a ...
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
(Elsevier, 2018-03-01)
- article
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ...
Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 2020-10-01)
- article
Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
(Elsevier, 2020-11-01)
- article
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ...