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Global OTC pharmaceutical packaging with a local touch
(Emerald, 2020-06-15)
- article
Purpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences.
Design/methodology/approach - To explore the contextuality of packaging cues, a ...
The role of consumption orientation in consumer food preferences in emerging markets
(Elsevier, 2020-05-01)
- article
Global marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
(Elsevier, 2020-11-01)
- article
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ...