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Sweet taste of prosocial status signaling : When eating organic foods makes you happy and hopeful
As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to ...
Get some respect - buy organic foods! When everyday consumer choices serve as prosocial status signaling
Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the ...
Does Organic Food Consumption Signal Prosociality? : An Application of Schwartz’s Value Theory
(Taylor & Francis, 2018-09-19)
Current research suggests that sustainable consumption choices (including favoring organic foods) can act as signals of prosociality. However, who actually perceives such acts as indicators of prosocial, altruistic tendencies ...