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Sweet taste of prosocial status signaling : When eating organic foods makes you happy and hopeful
As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to ...
Empowered by stigma? Pioneer organic farmers’ stigma management strategies
Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as ...
Get some respect - buy organic foods! When everyday consumer choices serve as prosocial status signaling
Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the ...
The dynamics of (de)stigmatisation : boundary construction in the nascent category of organic farming
This study finds that it is possible for organizations in emerging categories to resist stigmatization through discursive reconstruction of the central and distinctive characteristics of the category in question. We examined ...